Customer Conversion | Strategy - Video content

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CUSTOMER CONVERSION


We may read the reports and statistics, but on a realistic basis, not every consumer is bound to access and research the clothing and its source. We believe what we see. To support our previous objectives, why not create a behind-the-scenes video of how the clothing is made. We have seen high-end models posing behind upbeat music on the Dotti campaign. Let's see the creators, the employed women, let's see the work that goes beyond the show. Not a visual, but a mental depth.

Creating a photoshoot small selection of women who have made Dotti's clothing as the models. Interview them about the experience. In this campaign, rawness and transparency are our focuses for this campaign. Honesty gains trust and trust retains consumers. 

For the last objective. The goal would be to create an advert that could be used on youtube adverts, Instagram, and the Dotti website. That films a behind scene of how the clothing is made by these women, a photoshoot of a collection where the makers are the model. 

The video could be advertised as sponsored videos on Instagram, youtube adverts and could be used on the company's website followed by an article and a blog that contains short interviews and statements by the workers that create for Dotti. Using the article, blog, sponsored paid adverts, and video content, using keywords and trending hashtags on these media platforms, you increase the company's exposure when searched on digital platforms such as Google. 

What makes Dotti's ethical views different than our competitors? Why choose us?
we bring their stories and experience with Dotti's garments straight to the consumer, hear it, see it for yourself!


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