Leads Generation | Diverse Representation

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Sources are diverse, makers are diverse, sellers are diverse.

SO SHOULD BE THE MODELS.

Dotti's current social media & website models

Webpage 


 

Instagram:


To increase leads, we need to increase relatability. The clothing, fabric, stitches of this company are based on the foundation of Asia. Then why is there minimum Asian representation? To achieve the objective of increasing leads, the campaign goal is to hire more women of color and women of Asian backgrounds to increase the representation Dotti's digital platform showcases. It is a simple change, a campaign where a collection celebrates inclusivity, diversity of all. From the roots of stitching to the sales of consuming, People of color behind the success of this company, why not the face? why not inclusivity, consumers would buy the clothing if they can also see someone like them in the attire. Showcasing diversity on their social media with a swipe-up on sponsored Instagram ads and shoppable links will take them straight onto our website with the apparel they're interested in. 

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